🧑💼Why you should start with a marketing plan.
Cycles of production often follow the same plan from tinkering with prototypes to that heart-pounding moment of hitting the colossal “launch” button and crossing fingers for profit. It is a plan that demands discipline and a laser focus on development, ensuring top-notch quality every step of the way. But what is the point of crafting a game with the finesse of a maestro if it is hidden away from the world?
In the hustle and bustle of fixing bugs and getting those game mechanics right, finding a moment to whip up a full-blown marketing plan seems difficult. It is another job, and who has the time to do it? But here is the thing: a game’s journey from concept to completion should kick off with more than just coding and debugging. It needs a marketing plan, right from the get-go. Because pouring our heart into a game and making it perfect, but no one knows about is like throwing a party and forgetting to send out the invites.
Every game development should start with a marketing plan.
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🧑💼What is a marketing plan
🧑💼Start early, stay focused
🧑💼Affirm the vision
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